-
Expand entry
-
Added by: Quentin Pharr and Clotilde TorregrossaAbstract: Close friends of artist Jean-Michel Basquiat have spoken out against the advert from jewellers Tiffany which features Beyoncé and Jay-Z posing in front of one of his paintings saying it was “not really what he was about”. Basquiat’s 1982 work Equals Pi sits behind the couple in the campaign as Beyoncé wears a 128.54-carat yellow diamond, the first black woman to have done so.
-
Expand entry
-
Added by: Quentin Pharr and Clotilde TorregrossaPublisher’s Note: In Art on My Mind, bell hooks, a leading cultural critic, responds to the ongoing dialogues about producing, exhibiting, and criticizing art and aesthetics in an art world increasingly concerned with identity politics. Always concerned with the liberatory black struggle, hooks positions her writings on visual politics within the ever-present question of how art can be an empowering and revolutionary force within the black community.
Comment (from this Blueprint): How we "consume" and why we "consume" certain aesthetic objects, as well as value them, is under critical scrutiny in this selection from hooks. She is particularly worried about conceptions and the consumption of what is beautiful when both are heavily influenced by negative social environments, such as pre-established standards based on classist, sexist, or racist power structures. She is also concerned with pointing out that, when we abide by certain power structures in what we consider beautiful objects and worthy of consumption, we often miss out on a great deal of beautiful things which are right before our eyes in everyday circumstances. In light of her discussion, we would do well to think about what might be influencing our conceptions of what is beautiful and how and why we consume beauty as we do.
Comment (from this Blueprint): This news item discusses the controversy surrounding a 2021 advert for the high-end jewelry brand Tiffany, featuring Beyoncé and Jay-Z, and, in the background, a rarely seen painting by Basquiat owned by Tiffany. This controversy serves to illustrate both the disappointment that hooks and others feel in how Basquiat's work has been consumed in a emotionally superficial and Eurocentric manner, as well as how his work has come to be a luxury object to be conspicuously consumed primarily by the elite and used for the sake of propagating such consumption of other luxury items to the elite (in this particular instance, a 128.54-carat yellow diamond previously worn by Audrey Hepburn and Lady Gaga). The aesthetic appreciation of the painting, when used as a prop for elite interests, is under scrutiny - and, equally, whether Basquiat's intentions and what he is trying to express through his work are respected in such use and whether should be. Moreover, many of Basquiat's works are privately owned and are not displayed to the public, only to elites. So, using this ad as a case study, we should note that aspects of specific class and status affiliations and interests can affect how appropriately or inappropriately an aesthetic object is consumed, if at all.